Friday, February 5, 2016

Hotel Paranoia by Jazz Cartier


When Jazz Cartier claims "everybody in the States compares me to Drake, cause not many in the city can carry the weight" on the song Talk of the Town, he delivers an interesting perspective of what's to come on the follow-up to his debut album Marauding in Paradise that was released back in April of last year. Not only does Jazz share Drake's hometown of Toronto, Ontario, but he also shares a similar sound to that of the OVO member, as just like Drizzy is known for his ability to to craft fantastic party anthems over a plethora of beats, Jazz once again proves he's capable of the same on Hotel Paranoia. 

Coming in at 16 tracks, Hotel Paranoia is quite an ambitious effort from the Canadian emcee, but if one things for sure, Cartier never shies away from taking risks. Whether it be through his boastful lyrics or his seemingly ever-changing beat selection, which while often trap flavoured, seems to also incorporate influences from many other genres as well. Even with the diversity though, 16 trap songs is a lot to digest, but could the up and coming hip-hop artist step-up and deliver yet again?

The aforementioned opening track Talk of the Town is exactly the way a project should open, Jazz is bold, he's energetic, and ultimately he introduces his listeners of what's to come. That is, until the outro of the song begins, and a skit between himself and an apparent worker from the "hotel paranoia" plays out. I didn't go into this mixtape expecting a concept project, but when one presents a skit of the sorts, and even finishes it with Jazz asking the employee if she can inform him when his friend arrives, as well as asking where the elevator is. The concept seemingly disappears after that track however, and the only true reoccurrence is when the albums sole guest appearance, coming from River Tiber, appears later on in track listing. Once again though, the cut has no clear connection to anything else in the project, so the skit is a somewhat questionable inclusion on the album.

The album almost appears to be divided into halves, as the first ten or so tracks are the expected hard hitting trap beats with Jazz dropping one liners and braggadocios statements. It changes up with After The Club however, as the subject matter becomes the relationship between the Toronto native and a love interest. The change in pace is reversed however, as Tales, the fifteenth track in the listing brings back the style found in the first ten cuts. The track pacing is interesting, but in some ways makes the project feel convoluted.

The project's closer, Save Me From Myself, is one of the most eccentric cuts I've heard from Jazz, as he delivers his first verse in a raw, almost demented vocal style. It's easily one of the most intriguing cuts found on the album, alongside How We Do It, a track that samples the Montell Jordan song by the same name. Not only is the use of the sample fairly interesting in it's own right, the song is the trap anthem you can expect to hear when you tune in to a Jazz Cartier project.

The album definitely flips back and forth, with a share of generic trap cuts that don't add much to the overall experience, but also quite a few enjoyable cuts that display lyrical skill as well as a strong ability to craft catchy hooks. If the goal with this release was to separate himself from Drake, I do believe Jazz succeeded, with that being said, the comparison isn't a bad thing and the more distancing he does, the more he'll need to add diversity and individuality to his sound.

Favorite Tracks: Talk of the Town, Red Alert, How We Do It, Save Me From Myself



Least Favorite Tracks: Illuminati Love Song

Rating: 3.5/5

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