Folk singer-songwriter M. Ward of both She & Him and Monsters of Folk fame has always managed to deliver his most impressive material by himself, in my opinion at least. During the span of what's now been an illustrious 15+ year career, he's managed, as a solo artist to avoid releasing anything less than an enjoyable record. On his newest project, his first under the M. Ward alias in four years, he looks to continue that streak while also incorporating many new elements into his traditional folk sound.
The pitter patter of rain pouring down in the (More Rain) intro leads us into the album's first real track, Pirate Dial which is one of the expected signature folk tracks. It features some fantastic layered acoustic guitar with the ambient sound of rain fall heard in the background. One of the most visceral and beautiful tracks on the album, the sparse instrumentation helps create a wonderful atmosphere while Ward's vocals contain just enough reverb to make the indie influence evident. He follows this track up with Time Won't Wait Up, a much more upbeat americana track that features multiple vocal tracks from Ward and his chanting of "do do do" almost evokes a certain doo-wop feeling, something that certainly is a new addition to his ever changing repertoire. This same feeling reoccurs on the track I'm Listening as well. It's one of the slower tracks on the album, and the enchantingly quiet guitar work in the background is met with Ward's whisper like vocals which help to deliver yet another impressive cut.
The album certainly does start off hot, but there are a fair share of not so impressive moments as well. A perfect example would be the fairly generic cut Confession, which fails to stand out thanks to the lack of lyrical substance and some of Ward's weaker guitar play on the album. Despite the intriguing electronic elements that comes with the use of a synthesizer, Girl From Conejo Valley also fails to make all too much of an impression, and at this point in the album it becomes clear that Ward is capitalizing a bit more on the slow-paced, atmospheric tracks than he is the upbeat, heavily instrumentally layered moments. Fortunately, there's no shortage of the slower tracks throughout, and they're covered with Ward's echoey, distant yet inviting vocal approach that causes you to feel if he's singing to you, rather than at you. At times, the album reveals a certain familiarity to fellow folk artists Father John Misty's work, yet with a much more serious and accessible tone.
At only 38 minutes in length, there's no need of the album overstaying it's welcome, and it's a good thing that was the approach taken. The layered vocals make for a nice change, but they're used in such an abundance throughout, that one or two more tracks tacked on at the end could have resulted in overkill. Instead we find a nice mix of a plethora of different instruments, ranging from horns, to violins, to moments where we actually get some rather loud and booming percussion. It's when Ward puts his focus into his trust guitar that we really hear something special though, and on a track like Phenomenon, a song that is closer to honky-tonk country than it folk, that we see why. When complimented with light use of an organ, a banjo, a bass, we see how much can be put into a track while still keeping it simple and precise.
The variety of genre influence and overarching introspective theme of More Rain makes it a welcomed addition to what is already a superb musical catalogue for the accomplished song writer. There are certainly some moments stronger than other, and it feels as if more effort went into a handful of tracks than did the rest of the album, but ultimately it doesn't stop the record from being enjoyable.
Rating: 3.5/5
You can listen to M. Ward's track Girl From Conejo Valley below:
